The Ultimate Guide to Non-QM Lead Generation for Loan Officers and Mortgage Brokers

You’re in business to make a profit. It takes a lot of effort to generate enough new business to keep your mortgage company afloat.

You know your potential consumers are seeking mortgage options right now. But if they have to wait for more than five minutes, they’re 80% less likely to do business with your competition. 

So, how do you succeed? How can you work smarter rather than harder?

You must begin by first attempting to comprehend everything.

In this guide, we’ll dig into all the ways of generating mortgage leads, including the most effective ways to optimize your funnel, what you should leave out, and how to get started.

1. Organic Search Engine Optimization

Search engine traffic is one of the most cost-effective strategies to create mortgage leads. Search engine optimization is the process of increasing the visibility of your website in search engines using several approaches. Similar to what a prime piece of real estate is to property buyers, a  lot of brokers are chasing after these spots because they are search engine real estate. If you’re not sure where to begin, Moz has a decent post on some basic aspects of SEO.

2. Create Quality Content

One of the best mortgage broker recommendations, especially in this day and age, is to create a website with valuable, relevant material. Creating high-quality content is an excellent approach to generating leads and boosting visitors. When you address frequent public inquiries regarding the mortgage sector, more people will seek your knowledge and assistance from your company. If you are offering unique mortgage options such as Non-QM Loans, write engaging content including infographics, checklists, videos, and images. You can tell them the features of QM Loans and how they differ from traditional loans.

3. Create Personalized Landing Pages

Creating and personalizing landing pages is one of the most effective methods to get leads online. You might think of it as a sales page for your freebie. Your landing page is an opportunity to demonstrate your expertise—and your worth. Ensure that a new visitor understands who you are and what you do within a few seconds of visiting your website. Reduce overall friction by removing clutter and introducing clear and explicit calls to action.

4. Local Listings

If you haven’t already, this is most likely the simplest advice to adopt. Check that you’re listed in appropriate local directories and that your profile contains up-to-date information.

If you don’t already have a Google My Business account, get one right away. Not only is it free, but it also allows you to list your company on Google Maps. Your company will also appear in local search results. Furthermore, it enables you to collect neutral reviews that increase your trustworthiness.

Other local listing sites to look at are Zillow, Yelp!, AngiesList, and any hyper-local listings in your area.

5. Social Media

After all, social media engagement is crucial in developing a devoted following. Engaging your consumers with valuable resource content can help them learn more about what they are looking for. Consistent posting is essential. This will demonstrate to others that you are a trustworthy source of knowledge.

You can include links to your content in your social media posts, re-post the content of your partners (or people you’d like to partner with), post pictures of your clients’ successful closings (make sure to tag them), or record and post short videos of yourself explaining something current and topical. The possibilities for branding and networking are limitless.

6. Use Referral Partners

Real estate agents will take notice if you have a track record of assisting borrowers in closing on schedule. If you specialize in specific sorts of loans, a real estate agent may send customers to you. You can also solicit references from your clients, particularly those with whom you have established long-term connections. This strategy compensates and incentivizes consumers who recommend others.

You may also diversify your portfolio by collaborating with a wholesale lender. This will assist you in establishing yourself as a credible figure in the mortgage sector.

Bottom Line

Understanding the behavior of property buyers will enhance your mortgage lead-generating strategies. Download this post as an e-book to share and help other loan officers make smart marketing decisions at every step of the buyer lifecycle.

Ready To Sign With Us? AHL Funding’s loan programs are designed to appeal to a wide spectrum of homebuyers. We approve all brokers via Comergence.  Visit our broker approval page to apply now!